![image](/media/6279/download.png)
Application is closed
The UCLA Anderson School of Management is UCLA's business school and is known as one of the top business schools in the world. Located in Los Angeles, California, UCLA Anderson features state-of-the-art facilities and a place for innovation and growth. Students can experience the benefits of the UCLA campus and its proximity to the beach while attending Summer Discovery's intensive business courses. Through a partnership with UCLA Anderson School of Management, Summer Discovery offers specialized classes in entertainment, media, sports, and digital marketing taught by leading experts in their fields
![image](/media/4454/ic_outline-interests.png)
![image](/media/4443/bed.png)
![image](/media/4444/bus-free-icon-font.png)
![image](/media/4448/id-badge-1.png)
![image](/media/4449/edit-alt-free-icon-font-1.png)
Choose from 4 intensive academies led by industry experts: Business of Entertainment, Media & Sports, Sports Business, Digital Marketing & Social Media, and Innovation in the Music Business. During your class time, you'll be taught by experienced university instructors who know that lectures are old school. Through hands-on experiences, you'll develop 21st-century skills like teamwork and communication and won't be watching time tick by. Outside of class, our highly trained staff will help you to explore new cities, lead you on excursions, and plan activities to maximize that summer fun. With a 35+ year history at UCLA, Summer Discovery ensures you have the summer of a lifetime.
4 & 2 Week Course Offerings Monday-Thursday
2 Academic Periods: (2 hours for each period) 9:30 am - 11:30 am 1:00 pm - 3:00 pm
Students will receive a “Certificate of Completion” from UCLA Anderson School of Management (daily attendance and successful presentation of final project required) at the end of the program.
Business of Entertainment, Media & Sports Academy at UCLA Anderson Business
In the Business of Entertainment, Media and Sports Academy at UCLA Anderson Business, students will learn business frameworks including finance, marketing, strategy, economics, business ethics, and leadership. Additionally, students will explore the factors driving change in these industries. Through case studies and lectures, students will learn about investments, joint ventures, sponsorships, new technologies, consumer behavior, decision-making, and business strategy.
This course will provide insight into the ever-changing business of sports and an appreciation for the unique challenges involved in managing sports business enterprises. Students will explore business frameworks including finance, marketing, strategy, and economics. Through an introduction to concepts, analyses, and principles, this academy will challenge students with a wide-array of sports business oriented curriculum. Students will learn to understand the business and management of sports, and will be provided with behind the scenes visits to L.A.’s famous arenas and stadiums.
This Academy will give students both the strategic framework and tactical approach to develop and execute goal-oriented digital marketing and advertising campaigns that enhance brands, create a buzz, and motivate desired consumer behavior. Technology has created a seismic shift in the way media is consumed, and by extension the way marketers reach and engage consumers. The shift of advertising dollars away from traditional media to online platforms requires students learning marketing to be well-versed in digital marketing. Students will learn strategies for how to use platforms such as Facebook, YouTube, Twitter, mobile apps, online/display, search engine marketing, email, and more. Students will also learn about the various tools and software used to track and optimize campaign performance. This course will provide the opportunity to examine these topics firsthand through reading, case studies, industry speakers, and hands-on projects. Due to the time commitment involved with this program, no other classes may be taken in conjunction with the Anderson Business Academy.
This program will give students a foundational overview of how the music business has been transformed by decades of technological and business innovation. Innovation led to music sampling and musical effects in hip-hop. The rise of music videos created a global, multicultural market for recorded music. Digitization created a renaissance for the industry and would later disrupt it entirely – first with Napster and then with iTunes. Today, streaming services like Spotify, Internet-connected devices, digital and mobile ticketing, and stadium technologies are radically changing the ways audiences consume and pay for music and music based experiences. This ongoing evolution continues to shape the business – impacting labels, artists, live event promoters and others pursuing careers in music. And future successful careers will depend on understanding business models, management principles, and techniques for working and leading in an innovative music industry.
Students must submit a high school transcript and maintain an A/B average with a minimum 3.0 GPA or higher
Step 1:Complete the Summer Discovery online application with a $100 non-refundable application fee (not applicable towards tuition).
Step 2: Fill out the application section by section, paying careful attention to the information you provide. Note: When asked for your GPA (High School Students only), you will self-report and type in your current GPA as well as submit an official/unofficial transcript. When asked for your counselor/advisor's contact information (all applicants), be sure to include their first and last name and an exact email address. Summer Discovery will contact them on your behalf.
Step 3: Pay your $100 Application Fee.
Alumni receive waived application fees, expedited application submissions, and enrollment savings on tuition.
![image](/media/6279/download.png)
Application is closed
Useful Resources
![image](/media/4792/biomedical_research_academy_3.jpg?anchor=center&mode=crop&height=258&upscale=false&rnd=133051700970000000)
Tell us your
opinion about us