Tufts Marketing Essentials is a two-week immersive experience for high school students interested in learning marketing concepts and strategy that they can apply to their own lives and future careers.

Non-credit

Residential

Commuter

Accepts International Students

Financial Aid

Final project

The skills of marketing touch upon several business and professional domains and can be applied across a range of contexts.
From this experience, students will gain an introduction to fundamental marketing concepts and a practical and hands-on approach to the application and use of marketing tools and ideas. They will explore the importance of a marketing orientation and a customer focus and evaluate the range of methods available to the marketer, from traditional marketing through to digital marketing. Students will evaluate these various tools and apply them in practice with innovative and exciting practical examples and cases.
Our interactive workshops are taught by the same professors and thought leaders who teach these concepts to our undergraduate and graduate students. Students will spend time with mentors drawn from Tufts students and alumni who will be their guides to marketing and entrepreneurship learning opportunities and resources at Tufts.

Program Highlights:
- Introduction to fundamental marketing concepts;
- Explore the importance of marketing orientation and customer focus;
- Evaluate the methods of marketing from traditional marketing to digital marketing.

Program Outcomes:
• Upon completion, students will have taken their first step towards becoming problem solvers in the contemporary world of marketing.

• Mastering the key concepts, theories, and principles of marketing.

• Application of marketing skills and knowledge to practical challenges with the tools and approaches relevant to overcome challenges in a changing world.

• Developing problem solving approaches to deliver creative solutions to contemporary marketing problems.

Marketing Essentials

Jul 23 - Aug 04

2 weeks

Residential

5500 USD

Marketing Essentials

Jul 23 - Aug 04

2 weeks

Commuter

4000 USD

Program Fees - Summer 2023

Program Tuition & Fees: Residential- $5,500 & Commuter- $4000

Includes: all program activities, various materials for use in skills-building activities, opening/closing events, and daily activities.
Excludes: anything not explicitly stated above.

Non-Refundable Program Deposit: $550

A pre-payment on program fees is required to reserve space in the program.
This deposit will be applied toward program fees and is not an additional fee.
The balance of payment for program fees is due upon notification of charges, and no later than May 15.
This deposit is non-refundable in the event of withdrawal from the program.

Financial Aid

Tufts Pre-College Programs are committed to aiding students from all backgrounds. Although we have only limited need-based financial aid available, we do our best to distribute the funds to students for whom it can make the greatest difference in their ability to attend.
Financial Aid awards are made on a rolling basis to students with demonstrated need. We aim to provide enough aid to eligible students that they are able to successfully enroll and participate in the program.
If financial assistance is essential to your ability to attend the program, we recommend that you wait to pay the $550 non-refundable deposit until you have received your financial aid decision. Award decisions will be issued twice per month.

Please note:
International students are not eligible for financial aid at this time. Families should expect to contribute to the remaining portion of the program cost as well as other expenses like travel, books, etc.
We currently do not offer aid for students participating in our Leadership for Social Change Intensive